Betterday Fairtrade and Organic is the retail and wholesale brand of MDI.
Founded in 2007, International Market Development and Investment JSC. (MDI) is a Vietnamese company specialized in equitable trading and consulting in the agriculture and handicraft sectors in Vietnam. The company is committed to the development of the rural sector in Vietnam, and believes that the best way to accomplish sustainable development is by doing business in a fair and ethical way with people in the sector.
MDI staff have extensive experience in supporting the agriculture and rural development sector in Vietnam, including more than 7 years of undertaking development activities in all agro-ecological regions of Vietnam.
MDI is a social entrepreneurial company. Whilst the company operates in a “for profit” manner, our ultimate measure of success is if we can achieve lasting positive social change as a result of our activities. Our motto is “Development through pro-poor business”.
MDI Vietnam trading activities specialize in agricultural and handicraft commodities from Vietnam that deliver strong pro-poor benefits. This includes products that are produced by farmer groups and rural small and medium enterprises. MDI aims to be the bridge that will connect the potential of local production to a domestic and international market. We believe that through engaging producers as trading partners that we can improve their livelihoods, increase their incomes and assist them in linking with markets on terms that are beneficial for them.